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Home › Free guides & tools › Business › Business start-up › Why market research is imperative for start-ups

Why market research is imperative for start-ups

It is so easy to become enthusiastic and wrapped up in your brilliant idea for a new business that you can lose your objectivity. Regardless of how great an idea you and your friends think it is, have you taken into account what potential customers will make of it? What is the potential market for your product or service?

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